It’s about time.

TL;DR (5”)

I make brands and comms the outside world wants to see, and the inside world wants to repeat.

Freelance creative lead and senior copywriter.

ELEVATOR PITCH (25”)

Adam Smith, a freelance creative lead and senior copywriter. 

I try to write as little as I can. People aren’t looking to read. Instead, I build brands, strategies and campaigns that give them something entertaining, useful or radical in exchange for their attention.

I’ve done that for 12+ years in agencies (DDB, DLKWLowe, Havas), start-ups and scale-ups (GetYourGuide, Gorillas). It’s led to awards, imitation and sold-out merch. 

Brand development, big conceptual thinking, writing systems and team leadership.

Berlin, and remote.

CRIB SHEET (90”)

I help brands grow up without losing their soul.

Fear is the brand killer. I build high-performing creative campaigns and digestible brand guidelines for rapid growth and internal insecurity.

I write for human beings. My aim is to make work my mum would stop scrolling for, and be glad she did.

I make work that actually works everywhere.

I leave silos to farmers and military engineers. My experience across most industries, media and briefs mean I know what’s got legs, and what’s D.O.A.. Others’ experience plugs gaps to make sure guidelines and ideas work beyond the .pdf.

I help others run with my ideas and theirs.

My work has been imitated, reposted, and ridiculed (then defended by strangers online). It’s compelling enough for teammates, customers alike to take ownership. Plagiarism is a compliment, and free PR.

I’ve managed writers across Europe, and given them what they actually need: cover from bad feedback, room to own the work, and brand systems that outlast my contract. One of my writers went from junior to senior in two years. Another is now a CD.

I leave the light on when I leave.

FULL MONTY (600”)

Call me. Let’s have a chat. +44 7986 195854, adamthesmith1@gmail.com

Else, save me for later. Take my card.