GAVISCON - GO ON
Gaviscon is going on tour with the Mega Van and a load of late-night grub that won't mess you up and give you heartburn!
After a night of booze and the rest of whatever, your stomach is in a tough place. Why pile loads of heartburn-inducing, acidic kebab shop stuff into it on the way home?
Gaviscon's newly created food truck and menu is totally ph-neutral. Setting off around the country, we're spreading the good word of Gaviscon thorough the medium of good grub and neon lights.
A new target audience, a new way of presenting gaviscon, all without a single TV ad.
Gaviscon? OLD, SERious and dated.
But a helpful antacid for the untapped market of twenty-somethings.
The idea was to send a food truck to various UK party spots over last summer. Armed with a newly developed pH-neutral food menu, a great frontman and news that heartburn hits all of us, we helped to sort out people’s stomachs as they finished for the night.
In creating a new, credible art direction for Gaviscon and supporting a culture instead of just talking to it, this campaign helped to define the brand for a new generation. Hopefully a few stomachs had a better morning after, too.
73% of UK millenials are now more likely to buy Gaviscon. All without a TV ad.
Received a D&AD.
A lot of geordies. A lot of good food. A little less heartburn, hopefully.
The Gaviscon Van takes it's ph-neutral post-party grub to Sundown Festival in the UK.
